X is ending its controversial revenue-sharing program for content creators, a system that has been revised repeatedly under Elon Musk's ownership. In its place, the platform is launching a new Original Content Rewards program on September 8th, marking the latest pivot in its creator monetization strategy.
The new program comes with defined eligibility thresholds: creators must have at least 500 verified followers and generate at least 500,000 Home Timeline impressions from verified users. The criteria anchor payouts to verified engagement, a tighter funnel than the outgoing model.
The shift underscores how monetization rules have become a recurring flashpoint between platforms and the creators who depend on them. By concentrating rewards among accounts with established verified reach, X's new approach raises fresh questions about which creators can sustain their work on the platform — and which get left behind.