In a full-circle reunion for tech founders, Klaviyo has acquired Agency, the startup founded by serial entrepreneur Elias Torres. As part of the deal, Torres joins the e-commerce company as chief product officer, according to reporting from TechCrunch.
In his new role, Torres will lead Klaviyo's AI agents, a mandate that signals the company's deepening strategic push into AI-driven automation for e-commerce.
The acquisition, framed as a full-circle reunion for the tech founders involved, underscores the growing importance of AI capabilities as marketing platforms race to integrate advanced automation tools into their offerings.