The oddest thing about Coyote vs. Acme may be that its public appeal was sharpened by the effort to make it vanish. As The Verge frames it, there’s a real case that people would not be nearly as interested in the movie if Warner Bros. Discovery had not tried to kill it.
That attempted shelving turned the film into more than a release story. By moving against the project, Warner Bros. Discovery also drew fresh attention to a broader criticism: its habit of disappearing nearly completed movies rather than letting them reach audiences.
The result is a piece of entertainment news with a built-in irony. A studio move apparently meant to erase Coyote vs. Acme instead made it a symbol of the tensions between corporate cost-cutting and finished creative work, while giving the movie a larger cultural footprint than a routine rollout might have produced.