Amazon-owned Twitch is set to use streamers' content to train AI by default, meaning creators' work is included in training datasets unless they actively opt out. The design shifts the burden of consent onto creators, who must proactively change their settings to keep their content out.
Twitch Chief Product Officer Mike Minton addressed the change during a livestream responding to user feedback, defending the opt-out approach rather than an opt-in one.
Minton was blunt about the rationale: "If this was opt-in, nobody would opt in. That's honestly the answer." The comment underscores the tension between platforms seeking vast data to fuel AI services and the creators who generate that content.